Medium: Lithograph poster, linen backed
Year: Circa 1988
Size: 170.0cm x 117.0cm
Good To Know: Linen backed, stretched, professionally framed, condition report available upon request
Marketing is all about grabbing the consumer’s attention in such a way that they remember the product being advertised. “L’Instant Taittinger” does exactly that.
The brainchild of Claude Taittinger, the poster was created in 1988 as part of a multi-faceted advertising campaign. The choice of Grace Kelly proved to be a stroke of genius. Even today, she is upheld as a standard of beauty, grace, and style. Her talent and persona influenced the great motion picture director Alfred Hitchcock so strongly that he attempted to make other actresses into her image, without success. Source: Grace Kelly Online
No surprise, the poster became an instant classic, spawning millions of reproductions around the world.